December 7, 2015

When I was researching various paper folding techniques for my client holiday card, I came across a thaumatrope, a 19th century toy. You may be familiar with the Bird in a Cage and various other spin toys; the shape lended itself perfectly to another gift tag for my clients. I have a love for Rudolph, (and who doesn't like Gene Autry's version of Rudolph The Red-Nosed Reindeer?) so I chose him as my subject, and created an original drawing of him.

Holding the elastics close to each side of the paper, roll the elastics back and forth quickly between your fingers. This will spin the paper back and forth, and Rudolph’s nose will shine bright! I made a video to show you how it works:






Rudolph the Red-Nosed Reindeer was originally written in 1939 by Robert L. May, an ad guy who worked for Montgomery Ward, a department store. The store manager wanted to publish a Christmas story as a holiday promotion. May decided to write a story about an underdog reindeer, named Rudolph, who got chosen by Santa to guide his sleigh. May himself was somewhat of an outcast, and so it was important that his story got published even though his boss was unsure about it. May insisted the story would sell, presented his sketches and that year, Rudolph the Red-Nosed Reindeer sold more than 25 million copies.

May had thought about using other "R" names such as: Rodney, Roddy, Roderick, Rudy, Rollo, Rolland, Reginald and Romeo. How funny would it be to sing Rollo the Red-Nosed Reindeer?

Have a merry (and bright) holiday!



Sweet Holiday

December 21, 2016

Inspired by visits to my grand-mère, who greeted us with such joy and always offered lots of sweets around the holidays, I give you my take on traditional candy patterns. This exploration of the simple but mighty line, which, when paired with others, curved and twisted, creates fun and bold designs.

Hope you enjoy!

Happy, Lucky New Year

December 21, 2018

I love birds and started collecting them as ornaments not realizing the meaning behind them. It is said that they symbolize joy and happiness. It is also, apparently, an old Scandinavian tradition to feed the birds on Christmas Day.

For this year's client and family holiday gift tags, I chose to illustrate a black-capped chickadee, and experiment with goil foiling. The chickadee is the first bird that captured my attention as a child. We had a family friend, Teddy d'Éon, who would take myself and my four siblings to explore nature in the woods behind our house. He explained that the chickadee's name sounds like his song: "chicka-dee-dee-dee". I remember those days like it was yesterday and my siblings and I are forever grateful to Teddy for making us appreciate nature and have fun, sans ipads ;-) 

Whether your favourite bird is a chickadee, cardinal or a goldfinch, try a new tradition and sprinkle birdseed on your doorstep on Christmas morning. I hope you get a visitor or two and that you have a HAPPY, LUCKY, NEW YEAR!


Jocelyne Saulnier
Joce Creative

 © joce creative

Client Feature

Front Porch Mercantile

Front Porch Mercantile is a casual but creative workshop and retail location that offers an assortment of beautiful hand painted furniture, unique decor items and specialty Canadian-made paint products and accessories. They re-love and up cycle furniture and give it a new lease on life. See how we developped the retro branding and see why Front Porch Mercantile is one of New Brunswick's hippest new retail store. >>

Logo Feature

The Designer's Den

Shawn LeBlanc’s work reflects his passion and love for transforming unimaginative spaces into distinctly beauty, highly functional spaces. He was looking for a logo that would reflect his clean, modern, classical approach to design. See the rest of Shawn’s branding, including a few examples of Shawn’s beautiful interiors here.